Bell Racing Helmets and designers from the Indianapolis Motor Speedway have collaborated on eleven custom Taylor Swift Eras inspired helmets to be displayed at downtown Indianapolis hotels from Thursday, October 31 to Monday, November 4. 

Using the map below, visit the ten Indianapolis area hotels and scan the QR code displayed with each helmet to learn more about an influential woman in motorsports. 

Correctly match each era with its associated woman in motorsports for a chance to win prizes! Each helmet will be available for auction online beginning Monday, November 4 until Tuesday, November 12, with all proceeds benefitting Women in Motorsports North America.

• Visit the Bell Racing Helmets Pop-Up Shop to purchase Eras-inspired merchandise

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• Visit the Taylor Swift Eras Inspired Bell Racing Helmets auction site to place a bid on a Bell Racing helmet inspired by your favorite Taylor Swift album

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•  To learn more about the important work done by Women in Motorsports North America, visit womeninmotorsportsna.com

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• Visit Swift Alert for the mobile application to keep you connected to the Eras Tour